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Who AM I?

Once, I was the embodiment of an outgoing, socially active extrovert. Working for prestigious companies, I had scaled every corporate peak—from project development and team leadership to hitting targets, mastering marketing, communication, and public relations. Little did I know that life had a twist in store for me, a twist called COVID-19.

The pandemic threw me into a world of solitude. I faced a challenge I had never encountered before: a profound loneliness that wrapped itself around me like a heavy fog, leaving me feeling disconnected and unseen. It affected me on so many levels, not just with my health and mental state but everything about who I was. I felt extremely low, and my mental health took a battering. I didn’t feel like I fit in, and I didn’t feel part of the world I was in. I felt like a prisoner, unable to do anything or go anywhere.

Social anxiety crept in during the pandemic, resulting in prolonged isolation, elevated stress, depression, and poor sleep quality. These were feelings I had never experienced before. Once a socially active and outgoing person, I now found myself in uncharted territory. Adding to this, I wasn’t just sick myself—I was also caring for my husband and two children. My health deteriorated before my eyes, and I was diagnosed with a heart condition.

While caring for my husband, memories of my dad’s passing a few years earlier resurfaced, bringing with them a wave of grief and a haunting sense of vulnerability. When he passed away, it left my mum clueless and lost. She didn’t have any financial literacy. She had no idea how to manage money, where the bills went, or how to make financial decisions. Women, in many families, grow up believing it’s the responsibility of the husband or father to provide financial stability. Luckily, my brother stepped in to help my mum. But I saw this same situation mirrored all around me. Time and again, I encountered polarized views regarding women and wealth.

It became clear to me that something needed to change. I didn’t want to end up in the same position—unsure, unprepared, and left lost in a world I didn’t fully understand. This realization became a light bulb moment. It gave me the courage—though accompanied by trepidation—to embark on an uncharted journey. Utilizing the quarantine period wisely, I decided to pursue an MBA qualification. This step laid the foundation for my entrepreneurial dreams.

The first few months of my entrepreneurial journey were a whirlwind of excitement and busyness. However, convincing my husband to let me start my business in the first place wasn’t easy. I had to make him understand the importance of me being financially independent. It didn’t come easy; I had to fight for it. 

I brainstormed and meticulously planned, fine-tuned strategies, and designed the perfect logo for my business. Yet, amidst all this, reality hit me like a ton of bricks. I had no financial support. Although my husband agreed for me to start my business, he didn’t see the need for me to have financial independence. My husband, let me say, is not a bad man—far from it. He is everything a woman could dream of in a partner. I am so grateful for everything he does for me. If I so much as open my mouth to ask for something, he ensures I have it. It is simply his belief, deeply rooted, that it is his duty to provide financial stability and that I, as his wife, do not need to concern myself with having my own business to achieve financial independence. 

I realized I had to do this on my own terms. Financial and strategic decisions rested solely on my shoulders. I had to master every facet of the business, from creating content to crunching numbers. Borrowing money externally posed a challenge due to my faith, as loans involving interest were not permissible. Hubby, being the legend he is, helped me initially as much as he could but then bills kept on coming and the business wasn't making any money yet. 

Not only had I endured the impact of COVID-19, but even two years on, I still struggled to fully immerse myself in both my business and family life. Networking, the one way I could get noticed and build my brand, felt impossible because of the aftermath of COVID-19. Anxiety and fear still lingered, making it difficult to go out and face the world.

But I couldn’t hide any longer. I vividly remember the moment I decided to step out—my heart raced as I attended my first networking event, clutching my business cards like they were a lifeline. Building meaningful relationships became the key to unlocking doors that would eventually lead to business opportunities. I was the face and soul of my own venture. Networking helped me analyze the market, find partners who complemented my services, and make connections that added value to my business.

Looking back, it not only transformed my business but also pulled me out of the self-imposed “introvert” shell. It reshaped me into an ambitious entrepreneur, someone who could look back at the struggles and see them as stepping stones toward a future I never thought possible.

The reality is that women should be allowed to grow and mature according to their own individual selves. And yes, in my opinion, their first priority (either before or after marriage) should be their home—a tenet of Islam that I strongly believe in and endorse. However, this does not mean that women should remain financially dependent.

If you, too, are an introvert seeking to break free from your shell and launch your business, know that I’ve been where you are. I’ve navigated the intricate landscape of entrepreneurship based on my own experiences, and I can help you do the same. Together, we can step into the vibrant world of business. It’s time to shed the introvert label and embark on your own incredible journey of growth and success.